‘conversion rate marketing’ in the Stunn Blog

About Responsive Web Design

As the title suggests, this is an article about responsive web design. What it is, why it is important and what the alternatives are. There’s so much diversity now in how users are grabbing web content, that the design community has had to react. For many, “mobile” is the elephant in the room.. the latest in a long line of “on costs” that keep coming your way as digital information matures to be the kingpin in most organisations communications strategy… From a web developer’s perspective, we see it more as an opportunity to engage with your audience. As marketers, an opportunity to reduce cost (or at least increase your “bang per buck”) for the long term. Responsive web design or RWD, to adopt an ugly but useful acronym, is a modern and increasingly important component of effective design for the internet. So let’s start at the beginning…

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Improving search engine performance with Rich Snippets

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Many search engine results are now appearing with extra information, such as reviews, additional page / product links, information about who wrote a page or article etc etc. These changes are as a result of the use of rich snippets, which is a small amount of additional code in your web pages that improves the display of search results and makes it easier for people to find the web content most relevant to them.

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How can I use Social Media in My Business. Part 1 - Blogging

Social media for business isn’t rocket science - it’s a simple way to connect with your audience and disseminate information over multiple platforms - helping visibility and giving your audience the ability to connect with you in the way they would like to.

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