Customised Magento E-Commerce for PB Brakes

For the last few months, Stunn have been working on a bespoke e-commerce web site design for Taipei based PB Brakes. PB supply brake kits and coilovers for almost every application of car around the world and needed a new web site that was both easy to buy from, and paid credence to the quality of their products.


We built the site on a base install of Magento Community to take advantage of the billing and reporting functions that are built into the platform. Out of the box, Magento lacked several key functions we wanted to really round off the user experience and performance of the web site.

The site is built on a responsive grid so it works brilliantly on multiple devices from a central code set. A custom theme was introduced, the navigation was adapted so pages not directly related to e-commerce could come into the main navigation bar, an integrated blog and improved social integration were also added into the site.

Next came the clever bit. The brake kits come withy a large number of options for both components and colours. We designed and created a “generic” set of alloy wheel types and made 3D renders of all of the brake components and options that are available. As a user selects the components, a visual representation of the parts you are buying appears on screen in real time. As far as we know this is a first for aftermarket parts manufacturers and retailers.

The site must also compete well in search engine results and despite being only 3 weeks old, it is already beginning to appear on page 1 of Google results on some relatively generic search terms; of the 100s of daily visitors, over 40% are already arriving via search engines and visitor numbers are climbing rapidly.

Stunn are fully managing the web site for performance optimisation, conversion rate optimisation, on page SEO and hosting.

Visit the web site at and don’t forget to check out our custom configurator in the brakes section. PB’s geographic location of Taipei makes PB Brakes our furthest flung E-Commerce web site.

Are you looking for a custom  / bespoke designed web site to help you sell online? Contact Karl on 0121 616 0098 for a chat.