Original Factory Shop Instructs Stunn to Produce 7 In Store Clothing Brand Identities
With a strong history and heritage in fashion branding and marketing, we’re delighted to announce that we’ve been instructed to produce the identity of a new menswear label and 4 new women’s lines, along with an overhaul of existing brands Tendresse and Originals, for retail powerhouse Original Factory Shop.
Our work is part of a wider repositioning of the in store offering at Original Factory Shop as they move towards more own brand products alongside their traditional purchasing model.
We were first brought in to create the fabric:8 identity and have since been retained to produce and update the full range of women’s offerings ranging from fast fashion, to work wear, basics and up scale and through to the more mature shopper.
The creative is drawing to completion and we are looking forward to seeing how the buyers use the design work and identities going forward. We’ll be posting the portfolio of graphic designs and some photography once the garments are in store.
Karl Baxter, Managing Director said
“This is a great project for Stunn to be working on, the combination of creative and technical requirements brought about by working between the UK and Chinese supply chains is a great opportunity and the kind of challenge we relish.
The team at Stunn have worked with a number of fabulous retail brands and we’re pleased to have added Original Factory Shop to the client roster.”