Bring ideas to life, test thinking, validate ideas and develop the plan.

Whether you're considering a large scale digital transformation project, or launching a new service or startup, following the right ideation processes will ensure your vision and the user's needs are aligned. Moreso, you'll understand costs, timescales and risks and be able to develop a business case with confidence.

Consolidate ideas and plan your route to market, and beyond.

By going through a process of ideation and validation, good ideas become great ideas and great ideas become plans. We've been working on firsts since the mid-1990s with VCs and founders, corporates and upstarts; whatever the project, whoever the protagonists, there's a series of steps that if followed correctly, greatly increase your chance of success.

Ideation, budgeting and strategic planning are conducted in a lean, agile and often fun way that brings genuine life to a project and helps all section specialists to understand the why, the how and the what. There have been many great texts written and myriad case studies of how best to get from paper to pixels. Our processes are designed using the best methods we've found, and those we have created to help cement your vision for the project, the strategies to support its success, the costs, risks and resourcing and the documentation required for us to build or for you to procure the talent to build yourself.

Ideation and digital strategy feeds into the design process, where user experience will generally take over


Visualisation/prototype of a new website for Warwick Arts Centre with calendar-driven booking

UX (and react app) for UK Sport Elite Athletes Development Programme

Client portal and CRM prototype for QBE

UX / segmentation / layout Royal Society for Blind Children

Checkout flow for insurance sales - Lockton / Norwegian Bar

Bespoke training app and benchmarked motivation statistics 

Seasoned digital veterans help you every step of the way

Experience matters. We've got 500,000 hours of consultancy and development projects under our belt. There's not a lot we haven't seen, tested or measured. We bring every scrap of that experience and knowledge to every project we work on and we want your next project to be the best we've worked on.

We understand the digital landscape, and technology, but we also understand the business side, both from a corporate and VC / crowd-funded perspective. We can help you to deliver a compelling argument either for or against a project giving you the confidence to move forward, or the surety to hit the brakes and change direction before development and people costs are a major factor. The money you do invest in planning is invariably saved later, the time invested is always recouped too. There's simply no replacement for firming up ideas and granular strategic planning, and honestly, it's a specialist task that requires both your industry knowledge and specialised digital strategic nouse to really drive success.


Ideation & strategic consultancy are services offered in their own right. Of course, we'd love you to work with us end to end, but we guarantee to remain independent, platform-agnostic and to help you to get to the project that is right for you. If that turns out to be a fit for us and you want us to design and build, we'll be well placed and fully briefed. If you want us to hand over to an internal, outsourced or incumbent team, we do that often too, happily.

Time to talk?

We'll be happy to hear from you to talk through any challenges you are facing or opportunities that we can help you to realise.

For new project enquiries, please book a meeting, or Karl Baxter by phone, email or Skype, or please feel free to connect with me via LinkedIn. (hit any of the blue buttons)

For general enquiries, please dial +44 121 616 0090

For recruitment or careers enquiries, please email we don't accept any cold calls regarding new hires.


Karl Baxter, Managing Director
+44 121 616 0093