Can we build a GBP 1M+ revenue website that operates with one staff member, using automated advertising, on-page and email marketing AI, and workflow automation for accounting and logistics? Challenge accepted. allmamaschildren.com has set out to do just that.
With the advancement of automation and AI, we figured we could probably build a profitable traditional reseller eCommerce site in a competitive niche that could scale to 7 figures without a lot of staff... But could it be done using off-the-shelf software, a low code set-up, and no major investment except our elbow grease and knowledge?
We built https//:www.allamaschildren.com on Shopify, to our own setup and optimisation playbook to find out. (spoiler: we can)
All Mama's Children runs with 1 part-time staff member for the store itself and timely support and intervention from our resident Shopify experts in the studio.
As a traditional eCommerce store, there was no real need to bespoke this website, which was budget sensitive from the get-go. We opted for a standard Shopify setup using a high-quality theme as a starting point for customisation. We needed advanced shipping rules because of the variation in service level that is possible across the collections. A little-known tip here is just to pay a year's subscription in advance (it's cheaper that way anyway), and Shopify will switch on the function on request, without having to move up a pricing tier.
We've not managed to break the 1M annual revenue quite yet, but we've broken 6 figures in many months and grown revenues & profitability year on year. Plus:
Mission ALMOST accomplished.
Our approach has resulted in not just impressive metrics and revenue growth but has also ensured efficient operations primed for further scale.
Look out for hidden issues around maintaining and promoting growing inventory. It pays to review UX regularly and to train AI as new inventory arrives. This keeps things fresh for returning customers and ensures that offer architecture remains relevant to new shoppers.
Reseller eCommerce is very price sensitive if you're retailing branded goods, and so margins are often very tight. This means that focusing on larger baskets and repeat purchases become critical to revenues and profits. Make sure reporting and data points let you see behind the numbers and use segmentation to allow for multiple ad strategies to allow stores to scale profitably.
Getting the design right to create a high-converting website is important, but understanding the data behind the sales is even more important for longevity.
Whether it's a complete "done for you" service, help with specific issues like setups and page optimisations, or ongoing consultancy and mentorship for your store, we're here to help. Remember, we're not just Shopify partners but also store owners with a D2C and retail reseller store operational, so we understand the business side and the commercial pressures too.
If you want to work with people who actually walk the walk and talk the talk, call Karl on 0121 616 0093 for a chat.
When you work with us, we're happy to share our warts and all experiences - we use our own stores to run all kinds of experiments and will pass on direct experience to try to make sure you're taking the right steps at the right time from launch through to maturity.