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A modular, customisable platform designed to enable end users and brokers to buy, sell and administer insurance policies

Complete Broking facilitates the sale/purchase of complex insurance policies, simple schemes and click and buy policies all from within the same interface from 100% broker led, to 100% client self-service as an enterprise-wide system for top 25 and smaller insurance brokers alike.

A Big Gap Was A Market Opportunity

The insurance industry and Insurtech have not matured as quickly as the wider financial sector. There's a huge reliance on manual work and lots of useful and fragmented data. As transformation has accelerated, there's a massive focus on back office functionality and next to none on user interface design or the customer side.

This platform challenges the status quo and has been built user first from the outset. It's a powerful, AI-enhanced system capable of data collection, rating, payment, document creation, binding and ledger, with integration and automation points at every step.

<p>Complete Broking is transacting over £300M annually across multiple portals, selling everything from car insurance to cyber insurance, home insurance to professional indemnity. </p>

Complete Broking is transacting over £300M annually across multiple portals, selling everything from car insurance to cyber insurance, home insurance to professional indemnity. 

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An Overview of the Solution

Complete Broking set out to upset the status quo. We created a system that is more akin to a retail headless eCommerce solution - one that could manage any nuance, be easy to follow for brokers, allow clients to self-serve purchase and mid-term adjustments, take payments, generate reports and integrate with almost every conceivable back office system, or multiple to create a middleware environment for large brokers with a complex IT ecosystem.

The scope:

  • Create a client environment with at a glance policy information, application (proposal) forms, document repositories, key contacts, payments, cross-sells and upsells.

  • Create a broker operations environment that enables brokers to track full lifecycle sales and management, renewals, and adjustments and automates many everyday manual tasks.

  • Reduce or remove rekeying by integrating with legacy back office systems and providing exports and/or direct integrations with insurers, accounting systems, CRMs, etc. and by pre-populating forms with existing and aged client data.

  • Create an integration point for external pricing (rating) systems to price and generate quotes dynamically.

  • Build a rules-based rating engine to price policies and generate quotes as a native system component.

  • Build eligibility rules, endorsements and sanctions to manage the sale and granularity of policies.

  • Build a visual workflow interface, task allocation and notifications system to allow brokers and managers to track work at a policy or client level.

  • Build in AI-enhanced data and document import and export routines for rapid onboarding of many clients.

  • Build AI to structure unstructured datasets for data enrichment at the client level.

  • Build AI and robotics to mimic manual data entry where API integration is impossible.

  • Integrate card, bank and direct debit payments.

  • Integrate KYC, Motor Insurance Database, Postcode Checkers and other helpful applications to automate routine tasks.

  • Create a report centre with powerful on-demand and scheduled reports and management information.

  • Include an audit log so every step of a sale and client journey is tracked, time-stamped and preserves moments in time history for audit and compliance.

  • Create a branded GUI and a vanilla GUI to allow for the rebranding of white-label installations.

  • Create support inboxes, email automation and ticketing workflows for technical management of Insurance Broker clients by the platform owners.



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The Result? An easy to use, fully functioned and disruptive platform.

Complete Broking is more akin to a fully bespoke system than off-the-shelf software. It has all the benefits and flexibility of a bespoke system but with much lower user CapEx and a recurring revenue model for the founders.

Tens of thousands of policyholders use the system; retention rates are approaching 100%. The system transacts tens of millions in monthly revenue across the UK, Europe and Asia making it both a commercial and critical success.

<p>Stunn continues to develop the Complete Broking platform, with a development roadmap reaching into 2025; adding additional functionality and customised workflows to suit a wider range of insurance customers.</p>

Stunn continues to develop the Complete Broking platform, with a development roadmap reaching into 2025; adding additional functionality and customised workflows to suit a wider range of insurance customers.

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Can we build something similar for you?

Whether you need help with ideation and user research or developing a fully-fledged system, enterprise development like this has been the bedrock of our business since 1997. We work with medium and large businesses and well-funded start-ups and can assist through the full project lifecycle. Remember that we have replaced junior and outsourced teams with AI-based programming so that we can work quickly, accurately and at scale.

If you want to work with people who actually walk the walk and talk the talk, call Karl on 0121 616 0093 for a chat.

<p>When you work with us, we're happy to share our near 30 years of warts and all experiences - we will pass on direct experience to try to make sure you're taking the right steps at the right time from design, development, launch and through to maturity.</p>

When you work with us, we're happy to share our near 30 years of warts and all experiences - we will pass on direct experience to try to make sure you're taking the right steps at the right time from design, development, launch and through to maturity.

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